• 9: Magic of many numbers

    arg9_0The beverage industry adds unnecessary information to disguise the most relevant facts on a soda: Calories and sugar.

    Adding information on total fat, saturated fat, and salt makes the sugar and energy content less striking. Soda never contained any fat or saturated fat or any salt.

    The many zeros make a soda appear more balanced.
                           
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    Many numbers are likely to confuse consumers.

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