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About Us
The following organizations started this campaign.
We would like to see a labelling scheme similar to the Swedish Keyhole Symbol 
GDA confuses the consumers. Mandatory 100 g/100 ml back-of-pack labelling in nutrition information panels on all food including single-servings provides comparable information, and front-of-pack labelling based on nutrient content per 100g/100 ml with an interpretative element gives the consumer the possibility to make an informed and healthy choice. 
GDA confuses the consumers. We prefer the Swedish Keyhole Symbol that guids consumers to identify the healthier options. 
We support mandatory front-of-pack multiple traffic light labelling scheme 
We support mandatory front-of-pack multiple traffic light labelling scheme 
We are very excited about the concept of Nutrient Density as developed and documented by Adam Drewnowski and The Nutrient Rich Foods Coalition as the basis for easy to use front-of-pack labelling 
We suggest a best choice labelling scheme like to the Swedish Keyhole Symbol helping consumers identify the healthier options when buying food or eating out 
GDA is supposed to guide consumers in making healthier food choices, but does rather the opposite. GDA ignores vital nutrients as vitamins and minerals. GDA should rather be seen as an abbreviation for Generally Deliberate Adulteration. 
We think that a positive system, like the Swedish Keyhole Symbol, is the best way for the consumers to identify the healthier options. GDA is a very complicated system that also ignores positive nutrients like protein, vitamins and minerals. 
Your can join this campaign by signing the letter to relevant politicians right now.
You can contact us via e-mail or leave a reply below.
One response to “About Us”
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Kevin Fallon June 17th, 2010 at 19:59
Hi, I wrote today to all my regional MEPs asking that they work to overturn the decison of MEPs to back GDAs.
I was shocked and disgusted that MEPs caved in to industry pressure.
Please keep up your good work against GDA.
All the best.
Kevin
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