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6: Magic of small numbers
Here are 14 mostly fatty, sugary or salty products.
Each one of these 14 products supplies less than 10% of a day’s calories. Why is that?
It is partly due to smaller-than-realistic portions. But even using real-life portion sizes, any one food would tend to look insignificant. That’s because the average person eats 20 or more different foods in a day. So, on average, each individual food will contribute only around 5% of a day’s energy – which sounds harmlessly low.
Dividing small numbers by 2.000 will always result in small percentages, making fatty and sugary products look harmless. One small number after another, throughout the day, leaves consumers feeling healthy. But altogether, these many small numbers add up to big health problems.
That’s why GDA may increase – and not fight – obesity.
Here are 2 examples:
Here are the numbers from the 14 foods:
Product Kcal % Sugar % Fat % Saturates % Salt % Toms Nellie Dellies wild berry 1 0 0 0 0,5 Nestle CRUNCH white 8 16 12 19 1,3 Marabu Mjölk choklad 7 16 11 24 2 Danone Actimel 4 13 2 6 2 Nestea white peach 0 0 0 0 2 ISIS Gul Blandet 0,5 1 0,5 0,5 1 Daloon chine forårsruller 7 3 7 9 12 Kims snack chips 6 0,5 6 11 14 Kellogg’s eXtra classic 9 8 13 22 5 Kims street mix herbal tribe 6 1 9 12 16 Knorr Sauce Hollandaise 9 5 20 25 11 Balsen Rekord Waffel mischung 8 10 14 36 1 Kellogg’s choco pops crunchers 6 10 1 2 5 Kellogg’s Frosties 6 13 0,5 0,5 6 
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