2: The incredible shrinking portions

This is 175 grams of potato chips. The GDA says it is 11% of a person’s daily maximum of fat.

That is not so bad!

But in fact the package contains 53 grams of fat which is 75% of the daily maximum, not 11%.

What happened?

The food industry agreed – all on their own – to label the chips based on very small portions of 25 grams only. This makes the chips look less fattening.

This portion trick is also used on sweets, soft drinks, biscuits and other unhealthy products. The portion trick does not make products any healthier!

This is 25 grams. How much do you eat?

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